Brian had always been big, especially muscular having spent all his life working on his body. He was the epitome of masculinity aside from one thing that bugged him out. He couldn't grow any body hair. He hated that he couldn't grow a beard, the only masculine quality he felt he was missing out on. He felt like it was a glaring flaw whenever he looked in the mirror. He had almost given up until he saw a strange product online, boasting instant thick fur growth, 'Bear Beard'. He ordered it, unable to think about anything else until it arrived.
He was in the bathroom when he opened the package, ready to apply it immediately. The moment he unscrewed the cap, the smell of the balm filled the room. He brought it up to his face, the scent calming him down and sinking into his mind. He didn't realize what was happening, his thoughts emptying out as he brought some onto his hand. He immediately spread it on his face in a thick layer, the smell heading right up his nose forcing a dull fog to settle in.
His head felt light and airy, his eyes struggling to focus on the mirror as his face seemed to go out of focus. He quickly realized instead a thick beard was slowly taking over his face, dense curls pushing out hiding his jaw. He had trouble remembering though, had it been different anytime before? As he blinked he slowly realized fur had spread out over the rest of his body, his arms bristling with fuzz. Everything seemed slow as he looked over his body, but finally realized something he didn't think he had before.
His stomach had grown wider, his torso more plump and soft. He ran his hands over the new size of his belly, enjoying the feeling of his fingers over his taught furry midriff. Overall, he felt settled, like he was finally seeing himself for what he wanted. He couldn't help but flex, loving the view of his thick furry body, a dumb bear staring back.