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Early Access: ATEEZ - San Goes Undercover | 82Challege Ep.1

Here's our reaction to ATEEZ San going undercover and pranking cover dance team, together with the rest of the members :D

This was sooooo fun :)

Enjoy <3

Early Access: ATEEZ - San Goes Undercover | 82Challege Ep.1

Comments

San acting was soooo good!! I'm sure if one day he will appear in a drama or a movie he will be iconic.

Matsu Makky

TLDR : hello82 grew from a small kpop content company into a major distributor through their work with ateez (and because of atiny's initiative and fieldwork). Thanks to that teamwork, Ateez has been charting on the main Billboard charts but also on major European charts!

Linaccessible.

Sorry for the upcoming essay/rant (even more so if that was already explained before) but this feels like the perfect time to explain the ATEEZ x hello82 x atiny lore. Cause the funny thing is that hello82 actually grew alongside atz and KQ. Actually, not too long ago, while replying to an atiny on twt, H82 acknowledged that so much of their growth is thanks to ateez and atiny! So, to set the scene: hello82 started out in 2018–2019 as a small kpop content company based in Korea and the US. They mostly made fun videos. And as a side job, they sold a bit of merch, and shipped physical albums online to US fans (and like most imported albums, those sales only counted for Korean charts). In 2019, hello82 recorded the very first content with atz. And idthink it’s an exaggeration to say that, considering all the videos from 2019 to 2025, atz are by far the most featured artists on h82's youtube channel. From atz's pov, 2019 is the year RCA Records became their US label ... and well ... consistent with their mixed-to-poor reputation, RCA did absolutely nothing for them. However, being just as ambitious as their idols, atiny remained relentless and turned to h82 and convinced them to become an independent distributor for atz. And thank god they did! The minute they stepped up, atz made their first entry on the Billboard 200 at #73. That was the real turning point. Billboard even covered the whole thing (altho the article kinda glossed over how much atiny, especially one of our fanbases, pushed and worked directly with h82 and third parties to make this happen) → https://www.billboard.com/music/pop/hello82-interview-charts-ateez-tour-pop-up-shops-strategy-1235166577/. After that breakthrough, h82 began evolving into an actual kpop distributor, even securing deals with big US retailers like Target and Walmart to stock atz albums (again, the atiny fanbase did insane fieldwork for that too!). Other groups, including some from the Big4, also turned to hello82 for US distribution support (and as content creator!). But even with more groups under their wing, the teamwork for atz is lowkey unparalleled to this day. KQ × h82 x volunteering atinys team up for pop-ups every comeback in the US (and in Europe) & also for special events especially during tours, with fansigns, fan meetings, and fan projects. And that’s still not all!! h82 has also been working with the European fanbase for the past two years to help establish atz in Europe (with popups for cbs, events and projects during tours, etc ....). But yeaah ... having witnessed all that, it’s still insane to think about… like the whole journey, from their initial content collaborations with atz to now supporting atiny in getting the group onto the Billboard Hot 100 and major European charts .... !!! 🤯

Linaccessible.


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