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Square Enix and iGrow Unveil Giant Lara Croft at Comic-Con

Added 2025-05-09 21:50:35 +0000 UTC

Square Enix made jaws drop this weekend by teaming up with iGrow—the viral size-manipulation tech company—to unveil a truly larger-than-life Lara Croft at San Diego Comic-Con. The goal? Marketing domination. And wow, did it work.

Unveiled on Friday as a “living billboard” for Tomb Raider: Ascension Reclaimed, the towering cosplayer turned every head in the convention center. Thanks to iGrow’s patented size-augmentation tech, Lara Croft was scaled up significantly. Fans threw out estimates ranging from 9 feet to well over 12—though few could agree, especially when most were too busy staring up into her cleavage to do the math.

Adding to the hype was a clever contest: anyone who could guess her exact height down to the millimeter would win a brand-new PlayStation 5, complete with an exclusive custom Lara Croft skin.

An iGrow rep summed it up best: “She’s so big, you can’t not see her. Sexy, unstoppable, iconic. That’s Lara.”