fatlouiearts

Raise the dough

Added 2021-05-01 15:00:07 +0000 UTC

Never mess with that baker bear or he'll use his powers and make you expand like dough.

A bit of background, Grupo Bimbo is a Mexican multinational company that is the world's largest bakery. Or owner of bakeries. Their mascot is this cute little bear, but it's one not to be messed with. Kinda like why you don't mess with the Mouse, here in Mexico you don't mess with the bear. And continuing with the context of the last picture about the changes in the law regarding food packaging, they found a way to still showcase their mascot in the products, in a very funny way. Here's 2 examples:

*Grupo Bimbo, apart from owning bakeries, here in Mexico they own a paper napkin and towel companies. People still use napkins to wrap their sandwiches. So they started displaying this cute bear in napkin packaging instead of bread. It's still complying with the law, due to it only affecting food packaging, not napkins or paper towels.

*On another instance the made the plastic wrappers transparent, and had the mascot branded on the bread itself.

Hope you like this months picture!