Travis loved his girlfriend Veronica. So much so that he even planned on making her his wife. ...That is, until he caught her cheating on him with his womanizing roommate, Royce. To make matters even worse, this heartbreaking betrayal occurred just a mere two days before the couple's one year anniversary when Travis was going to take Veronica out to a nice restaurant and propose to her. He obviously dumped her and demanded that Royce move out, but Royce begged for forgiveness since he really liked the apartment, and didn't have the funds to up and move somewhere else immediately. That's when Travis thought up the perfect punishment for Royce the alpha male. He offered his roommate a chance to atone for what he had done with the help of a literally magical new app known as the Bimbofication App. If Royce were to accompany Travis to the dinner reservation he had made for him and Veronica as a bimbo, all would be forgiven. Royce was mortified by this humiliating proposition, but he begrudgingly agreed. One year later, Travis and "Joyce" would end up getting married.