Google Ads & Privacy Concerns
Added 2024-04-14 19:58:06 +0000 UTCSo I've been learning to use Google Ads, trying to figure out how advertising works and grow my skills as a self-employed author, and I came across this intriguing option that they have.
It's called Customer Match Lists.
I feed them a selection of people, they build a demographic profile based on that, and target my ad more specifically to people who largely match that demographic.
Where the Privacy Concerns come in:
In order to do that, I need to give Google a list of emails who have something in common. Your Emails, specifically.
Now I know Google already has EVERYONE's email, and this is just compiling a list of people with stuff in common from the list they already have, but I am NOT going to give them anyone's email without that person's permission.
Now, the purpose of the Poll: I can download Poll results from Patreon in the form of a spreadsheet and organize the data based on who chose what option.
If you are okay with me having google add you to a list to create targeted ads, click the Yes option. I will be able to scrape through the excel spreadsheet and take only people who said 'yes'.
If you are not: click 'no' or don't click anything at all. If you don't respond to the poll, your name doesn't show up in the list of results...on the off-chance you don't trust me/Google.
What this will do: Currently I am paying Google ~20 cents per click to direct traffic to Amazon. At that price, only 3% of people who click need to buy the book to break even.
If by building a profile of the kind of people who enjoy my work and excluding other demographics, we can bump the amount of sales per click up by even 1%, that's a huge difference, roughly 33% of the breakeven value, or 33 cents gained on each dollar spent.
Now this is all fantasy math until we see results, and I'm excited to see what this will do, but again, I am NOT going to give them anyone's email without that person's permission.
So, with all that being said, may I have your permission to give your email to Google ads?
Comments
I always buy the latest book as a hopeless completionist
DM
2024-04-17 11:50:06 +0000 UTCWhatever keeps you writing author man
UnhandMe
2024-04-15 11:34:57 +0000 UTCThank you for asking. Very few companies are will to ask and it's nice to see someone that does.
Aj Riley
2024-04-15 04:32:41 +0000 UTCGiving information to a site that already has to help my favorite author is a no brainer
kfir with a כ
2024-04-14 22:29:21 +0000 UTCIm pretty sure Google knows more about me than I do by now, lol. This changes nothing.
Emily Gurnavage
2024-04-14 22:17:40 +0000 UTCPlease let us know how it goes, I dunno about the other yes patreons but I am really curious to see if it will make a difference
Anneke
2024-04-14 22:13:16 +0000 UTCGreat that you asked. Google already knows everything about me, so why not?
Firstname Lastname
2024-04-14 22:04:38 +0000 UTCIve been reading your stories for years now, if this helps you then that makes me glad. You deserve the succes!
Kooooomakimi
2024-04-14 21:09:10 +0000 UTChttps://support.patreon.com/hc/en-us/articles/360026912432-Data-Processing-Agreement-Creator-Privacy-Promise carefully read this before doing anything.
Fucking Shracc
2024-04-14 20:40:21 +0000 UTCI don't...really have facebook.
Macronomicon
2024-04-14 20:18:54 +0000 UTCWhile you're at it, Facebook has 'lookalike' audiences that are the same thing
Selkie
2024-04-14 20:15:05 +0000 UTCA note for anyone using gmail, especially for people using Gmail for their patreon account: this would change nothing for you. Google owns your soul and knows everything they could possibly know. They could deduce the pattern created by your wrinkled butthole from how much they know about you
austin kutz
2024-04-14 20:08:49 +0000 UTCI sold my soul and data to Google a long time ago. This makes no difference to me. Go ahead :)
liv
2024-04-14 20:05:43 +0000 UTCI like crunching numbers, so this advertising thing has got me pacing back and forth muttering to myself about follow-through and conversion rates and percentages. It's kind of soothing.
Macronomicon
2024-04-14 20:03:52 +0000 UTCI appreciate you asking for permission. ❤️
Wunderwaffe
2024-04-14 20:01:19 +0000 UTCGoogles a monster that only knows profits, not morals or ethics. Best of luck, Macro
Gaunt
2024-04-14 20:00:57 +0000 UTCI appreciate you letting us know and letting us opt in. I said yes, best of luck and get that cash!
Mark
2024-04-14 20:00:31 +0000 UTC
