NokiMo
veritasium
veritasium

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Help pick the next title and thumbnail

A new video is almost done. I'm looking to post this Friday or Saturday at the latest, just in time for everyone's favorite math-inspired day (and Einstein's birthday). Can you help me pick the title and thumbnail?

https://forms.gle/b2XDBjSCkVrkbbRH6

Why this is so important:

I've known for some time that titles and thumbnails are important, probably equally important to the quality of the video itself. But this was really hit home for me with the asteroids video. I posted it with the title: Asteroids: Earth's Biggest Threat

On the first few days, the video performed worse than 9 of my last 10. I tried slightly different titles and thumbnails but then on day 3 switched to: These Are The Asteroids To Worry About

After this, the video shot up in popularity and became the second most popular video of the previous 10. It went from a trajectory to get a bit over a million views to now 8+ million views.

The grey area shows the usual trajectory. The blue line is the asteroids video and you can clearly see when I made the change.

Here's where it is today. So I hope you can see just how important the right title and thumbnail are. It's funny that despite having a scientific background I've never tried to tackle this problem scientifically.

So with that in mind, I want to ask you to help me pick the next title and thumbnail. Just select your favorite here: https://forms.gle/b2XDBjSCkVrkbbRH6

If you have ideas about how I could be more systematic with this testing going forward, I would love to get your thoughts - please leave them in the comments.

And thank you!

Derek


Help pick the next title and thumbnail

Comments

"Ridiculous or Revolution? The story how Newton proposed 'Pi' calculation" I think this title is good and attention grabber.

There are many options to make STV polls online, if you are interested. I like Demo Choice (I have no relationship with it, I am just a casual user), here https://www.demochoice.org

Just a warning about the voting system: you provided so many options, that the winning option might not be giving the most successful title and thumbnail. Similar options will compete with each other (imagine that 70% of people in a group like classical music and 30% like pop, but you give 100 alternatives for classical music and just two for pop music... the winner will be a popstar, even though most would love Mozart). I suggest thinking about Single Transferable Vote to tackle this. This video explains it in one (very insightful) minute https://www.youtube.com/watch?v=ebqYVlB0UP0


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