CRO Copywriter wanted (healthcare) | ~31 to 40 cents per word

COMPANY/PUBLICATION: AUDHD PSYCHIATRY

This role is paid per project — $250–400 per landing page (~800–1,000 words). PyjamaHR requires an hourly field for posting, so please ignore the hourly rate shown.

ABOUT US

AuDHD Psychiatry is a fast-growing private ADHD & Autism clinic providing assessments, medication management, and coaching across the UK and internationally.

We attract thousands of monthly visitors through SEO and paid campaigns — and we’re looking for a Conversion Rate Optimisation (CRO) Copywriter with healthcare experience to help turn that attention into booked assessments.

ABOUT THE ROLE

We’re looking for someone who blends strategic thinking with empathy — a copywriter who can communicate clinical services clearly while optimising for conversion and trust.

You’ll write one high-impact landing page for our ADHD or Autism assessments, and you’ll also recommend the structure, flow, and key messaging.

If the collaboration goes well, we’ll offer ongoing projects — A/B testing new headlines, refining copy, and writing additional landing pages.

RESPONSIBILITIES

• Write a persuasive, empathetic, high-converting landing page (~800–1,000 words).

• Suggest a page structure / flow (hero, benefits, process, social proof, CTA, FAQs).

• Craft headlines and CTAs focused on clarity and trust.

• Include 2–3 headline ideas and alternate CTAs for future A/B testing.

• Optimise copy for tone, accessibility, and neurodivergent inclusivity.

• Collaborate with our designer and strategist to align copy with visuals.

REQUIREMENTS

• 3+ years’ experience in copywriting for healthcare, psychology, or other high-trust services.

• Proven track record writing landing pages or funnels that drive conversions.

• Solid grasp of CRO principles (value proposition clarity, proof, friction reduction).

• Excellent written English (UK or neutral).

• Portfolio showcasing landing or service pages.

NICE TO HAVE

• Experience writing for ADHD, Autism, or mental-health-related services.

• Familiar with Figma, Unbounce, or wireframing tools.

• Understanding of compliance and ethical marketing in healthcare.

COMPENSATION & SCOPE

• Rate: $250-400 fixed per landing page.

• Scope: 1 page (~800–1,000 words) + structure outline.

• Timeline: 7–10 business days.

• Ongoing work: ad-hoc optimisation or A/B test variations ($100–$150 each).

HOW TO APPLY

Please submit:

• Your portfolio (must include at least one service or healthcare page).

• A short note describing:

• Your approach to writing for healthcare or other high-trust industries.

• A project where your copy improved conversions.

• A 2-minute video (Loom or similar) where you:

• Review our website ([insert URL]).

• Suggest what you’d write as the headline for our ADHD assessment landing page.

• Briefly outline 2–3 key sections or ideas you’d include to make the page convert.

• Explain what tone or emotional direction you’d use (e.g., reassurance, clarity, authority).

• Your availability and turnaround time.

SUCCESS METRICS

• Increased landing-page conversion rate (clicks → bookings).

• High engagement (scroll depth, time on page).

• Trustworthy tone aligned with healthcare standards.

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CONTACT INFORMATION:

Original job posting: Click here

Website: https://www.audhdpsychiatry.co.uk/

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