The Dark Semiotics of Soap Ads (Original Cut)
Added 2025-09-12 20:11:43 +0000 UTCThank you guys for supporting me here; this one is special. I first started a script for "The mythology of soap" in June 2019, but never finished it. Here it's finally done 6 years later.
In 1957 Roland Barthes wrote an essay on the mythology of soap ads in Mythologies(https://amzn.to/4ghfDyI). French soap ads in the 1950s conveyed a religious structure including ritual cleansing and purity. Fast forward to today, an you'll see our ads for cleaning products have veered into ethnic cleansing and racial purity.
Comments
i loved the video but dont know what to do with the implications
Niilas
2025-09-19 10:55:10 +0000 UTCCrazy good example of how to critically analyse media and cultural discourse! Mandatory stuff for students, researchers and journalists 👌🏾👌🏾
SJ
2025-09-15 17:18:00 +0000 UTCTook a break from philosophy because things were getting dark. As an American, I come back for comfort. Always hold your breath when opening the washer, because if you gasp like that you might suck a germ ghost out. Unless you use Lysol. Love your work, glad to be back.
Rebecca Michalak
2025-09-13 14:48:59 +0000 UTCKarls got a sick backhand
Matt S
2025-09-13 14:22:28 +0000 UTCInsanely good stuff as always big dawg
hoppi
2025-09-13 08:48:01 +0000 UTCOn the Jeanalogy of Quarrels. You should check out Raid bug commercials too, pretty much same thing, obviously humans as bugs, insect, vermin, roaches used quite frequently 😬
ageOfBumFires
2025-09-13 05:57:03 +0000 UTCSoon the democrats will be the germs- thanks to Charlie Kirk…
James Aydelotte
2025-09-13 00:14:35 +0000 UTCYou start slowly and then you shake the jar. Last minutes are absolutely devastating. You achieved what you wanted. This is scary. Leaving me angry and in pain.
P B
2025-09-12 21:25:05 +0000 UTC
