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HOLLYWOOD — The Golden Globes are reportedly set to become more  watchable for gamers this year as producers plan to jam the ceremony  full of more ads than ever before.

“I saw my son watching this ceremony called ‘The Game Awards’ on his  laptop. I sat with him as he just absorbed and cheered on advertisement  after advertisement. The next day I saw this ‘ceremony’ had 118 million  viewers so I decided right there that we need to show more ads to  attract the gamer audience,” explained Golden Globes executive producer  Dan Klein.

“We scoured hundreds  of hours of Game Awards footage to determine what about it we could  emulate. First, we thought we could just get a similar host but no one  in Hollywood is that big of a charisma vacuum. Once we realized that  over 90% of the content was advertisements it became clear to us: Show  ads, and gamers will come.

Geoff Keighley, host and producer of The Game Awards, says he isn’t threatened by the competition.

“It’s great,” Keighley said. “Almost as great as Cool Ranch Doritos,  which are available in grocery stores, pharmacies, and gas stations  worldwide. The creation of the Game Awards was fueled by Mountain Dew  and its many delicious flavors which can fuel all your late-night gaming  sessions.”

Some filmmakers were less than pleased upon hearing the ad-heavy direction the show would take.

“I think it’s pretty disrespectful to turn what’s supposed to be a  night of celebration for art and artists into a marketing event,” said  Greta Gerwig before being told to wrap it up.

At press time, the Golden Globes  are reportedly in talks with Christopher Nolan to speak on stage for 10  minutes about his next project which he hasn’t started yet.

by Matt Fresh

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