Is this the Crest of the Hill?
Added 2019-04-03 11:33:47 +0000 UTC 
A successful musician to I know went through a long, dry period. His band would tour America, year after year, and routinely play to crowds of 20 people. Sometimes less. His records didn’t sell. Looking back, he calls this time “the Locust Years.”
We all go through these dry times. My entire career in woodworking has been a financial heart attack; an utter, skin-of-my-teeth struggle to squeeze out enough money for the mortgage and the bills while working seven days a week and getting very little sleep.
Professional furniture-making is a rough way to make a living. Clients can be…difficult. It’s easy to underestimate the time a job will take or make a bad cut and ruin expensive materials. Profit evaporates. Of course, there are big jobs and big paydays, but there are months of tiny jobs; stitching it together with a few little pieces or doing handy-man stuff for neighbors. And every job done means I need to hustle for more work. I give my card to everyone with a pulse. My wife and I recently had our first date in months. Before we left the restaurant, I tried to sell the owner a custom chalk-board. He didn’t go for it.
I love my work and I wouldn’t go back to teaching English, but the struggle can wear on you.
Starting my YouTube channel has been a bright spot, but it’s hard to say if it was good business decision. For the first year, it made no money. Literally none.
The next year was a bit better. When the checks started coming, they were small, but regular. I started my Patreon page and slowly, that too became a trickle of income. Things were still tight. There have been times when I couldn’t afford blades for a machine so I just wouldn’t use it for a few weeks. You adapt. You have to.
About a year ago, my YouTube channel had a brief flash of success. A few videos hit big numbers and my subscriber count doubled and doubled again. It seemed like I was on the cusp of…something.
But no. After a quick rush of growth and exposure, things settled into a depressing pattern: a video comes out, it get a few thousand views from my core audience, and then it dies a quick death and floats to the bottom of the internet dustbin. This went on, week after week, for almost a year. My channel grew and my Patrons stayed with me, but nothing was catching. Nothing was making an impression.
But just recently, things have started to change. My book came out and with it came a bit more money. I got to go on a podcast and promote it. I got some sudden and profitable furniture jobs.
And then I started the Woodwork for Humans series. Now, my videos are routinely getting at least ten thousand views. Sometimes a lot more. The book keeps selling. My Patreon has continued to grow. Suddenly, I have a little extra money to invest in my business. Last month, I bought some real filming lights. This month, I will buy a new camera. This morning, my Patreon income hit $500 a month.
I don’t know what to say.
Sometimes, you hear that success breeds success. You get a little hit and then another. Your confidence grows. You do a little better.
Right now, I have a feeling of momentum. I can’t explain it, but I feel like there’s a force behind me, pushing me on. The things I make are having an impact. This week, I hired a helper for a day. I had an actual employee. It was kind of amazing.
When you’re in business for yourself, the future is always hazy. You just get vague impressions of what’s coming and you can never see far. What do I see in front of me now? I’m not sure, but I think it may be the crest of a hill. I think it might be the place where things level off and I’ll have the money to invest in my business. Maybe the videos can keep getting better. Maybe I’ll write another book.
I’m coming to the top of something, but I can only call it a hill. I know the mountain is still in front of me and it’s so high that I can’t even see the top.
But I’ll buy some new boots for the climb.
Thank you all so much.
--Rex
Comments
I can honestly say I found your channel because of the woodwork for humans series, and it had me hooked. My son is even watching them he described you as a hybrid of Bill Nye the science guy and Mr Rodgers, but funny. I cant think of a better complement. Also your videos inspired me to get off my rear and make something.
Billy Schwake
2020-11-18 17:13:11 +0000 UTCYou are indeed giving me a lift up the mountain. I appreciate it more than I can say. (But you'll get a welcome message from me where I try to say it)
Rex Krueger
2020-01-04 13:56:28 +0000 UTCI never binge watch someone, until now. You sir, put together great content. I'm a little late to the game, but I'm with you at the highest level of support here so I can be one of the small rocks that pile up and help you get to that mountain.
Jim "Mr. Measure Twice" Marchetti
2020-01-04 02:41:40 +0000 UTCRex, you're doing a great job. hang in there and keep up the great work! I really like the Woodwork for Humans series. Right now I'm a "Virtual Internet Woodworker" just starting out and feeling overwhelmed by how to get started and what tools I need to buy. You're series really helped me focus and create a plan to begin woodworking in the real world. Thanks a million!
Randy McCauley
2019-04-11 16:01:41 +0000 UTC<a href="http://www.rexkrueger.com/book" rel="nofollow noopener" target="_blank">http://www.rexkrueger.com/book</a>
Rex Krueger
2019-04-08 10:57:15 +0000 UTCHoward: Thanks so much for your kind words. I think you'll find the Stanley plane pretty easy to get working and it's hard to beat the price! As to setting the planes down, that whole thing about setting them on their sides is a pure myth. Think about it: every time you go to plane a piece of wood, you are setting the plane down on its blade. That happens much more often than simply setting the plane down. Also, setting the plane on its side exposes the blade and can knock the lateral adjuster sideways. It's bad practice all around and your shop teacher should have kept his hands to himself!
Rex Krueger
2019-04-08 10:56:35 +0000 UTCHey, thanks! You know, I just don't feel good about sponsorship. It's a conflict of interest and I'd rather form lots of little relationships with many Patrons than form one or two relationships with big companies. You guys are WAY more likely to stick around.
Rex Krueger
2019-04-08 10:31:38 +0000 UTCThanks, bro!
Rex Krueger
2019-04-08 10:23:51 +0000 UTCYou are doing a great job, my friend. Keep up the good work!
Alex Larson
2019-04-07 13:26:09 +0000 UTCCongrats Rex! As a fellow maker and occasional content creator, I feel like those that decide not to be corporate shills are more genuine and deserve to be supported. I appreciate the reasons others have chased after big sponsors and know it would be an easier path, but it feels like it would be harder to live with, if you know what I mean. Much respect to you and wishing you a continued upward trajectory on the path of success!
Masterson Design
2019-04-06 19:32:54 +0000 UTCALso - where can I order your lathe book? Can't find it on your page.
Howard Tuckey
2019-04-06 18:43:36 +0000 UTCI'm new to these pages, have been eagerly devouring your content, and find it fascinating! The series on the planes has been especially interesting, and as soon as my SS check comes in, I'll be sure to be picking up one of those $20 Stanley planes to modify. That said, I can't help flinching (even puckering a bit) when you casually drop/lay a plane down on your bench without backing off the blade! Back in JR High shop class (1956 or so) I was severely berated, even smacked up alongside the head for doing that. After spending all the time to sharpen and adjust that iron, it does seem a bit callous to treat it like that. Was I taught wrong? Or am I simply missing something in the video? Please understand, I'm not finding fault, just wondering if I was taught wrong, or maybe my teacher was a bit too paranoid or conservative? Or mayhap they just don't teach that any more?
Howard Tuckey
2019-04-06 18:43:04 +0000 UTCMan, that's a GREAT story. I've been out of work before. It's terrifying. I think it's great that you could get into your own business and then back out again when the time came. Custom building is a TOUGH game. That's why I focus on my content creation. Anyway, thanks for sharing and being a part of what we do here!
Rex Krueger
2019-04-06 11:42:13 +0000 UTCDo what you can to keep that momentum going! I was laid off in October 2016 and at the time I was renting space at a woodworking co-op for several hundred dollars a month. It was my weekend destination, like a cabin at the lake. Obviously being unemployed leads to cutting expenses. I shared my predicament with some fellow members, and let them know I might not be around much longer. Their response? Help and advice on turning my hobby into cash flow. Everything from tips on getting up and going as a business, to employing me on jobs they got in over their head on, lending me tools I couldn’t afford, and lending a hand when they saw me struggling. I spent 18mos working for myself and loved every minute of it. But...all good things must come to an end and I was headhunted to jump back into the corporate world in July of 2018. I WILL say that for every tough client I had 10 great ones. Every time I was stuck or unsure of something, I went back to the basics and figured it out. I’m a huge fan of your channel because I see a lot of myself in what you do. Even if I’ve done something dozens of times myself, I’m still interested in watching someone else do it. I learn something new nearly every time. Keep up the hard work, Rex!
Jeff Tapper
2019-04-06 03:58:14 +0000 UTCYou're very kind. I'm actually a total bastard. I just pretend on camera. (Kidding!)
Rex Krueger
2019-04-05 10:27:39 +0000 UTCRex does seem real; that's why he is one of the only two I support on Patreon. Keith Brown of the channel Rag and Bone Brown is the other. Keep it up Rex, you can only get more successful from here on.
Steve Crane
2019-04-03 21:38:38 +0000 UTCHmm, is that a challenge? Or just a figure of speech? I can't decide for you, but you already set the goal for a better camera and/or lenses. Then how about professional editing hardware/software and possibly a course on using it. Or maybe you want to follow a course in filming and/or photography. Though you're doing a fine job as it is right now. Or maybe there are tools that you want/need but can't find on garage sales or fleemarkets. That one specific tool that has always been beyond your reach. That would also give you a subject to make another video...
Frans van Ballegooijen
2019-04-03 19:39:11 +0000 UTCYou deserve it Rex, you make great content and you seem like a really nice guy as well
Matthew Leigh
2019-04-03 18:31:11 +0000 UTCI think being able to tackle those home repairs is one of the best parts of learning a craft skill. So glad it's useful!
Rex Krueger
2019-04-03 18:25:26 +0000 UTCI appreciate that, Drew!
Rex Krueger
2019-04-03 18:24:37 +0000 UTCI know! But I'm not sure what the new goal should be. Thoughts?
Rex Krueger
2019-04-03 18:24:20 +0000 UTCYou know, that's a possibility. I just took a commission this morning. I'll see what i can do!
Rex Krueger
2019-04-03 18:23:26 +0000 UTCAnd I'm delighted that you're here, too.
Rex Krueger
2019-04-03 18:22:35 +0000 UTCRex, Keep being awesome - I really enjoy your videos and after I realized I watched them all, it was hard not to justify a Patreon subscription. Your recent series is awesome for me because it teaches so many fundamentals and tricks that I Get to use whenever I need to make a repair around the house. Keep being awesome!
LiraNuna
2019-04-03 17:10:54 +0000 UTCI’m so happy to hear that you are finally starting to feel some tangible rewards from your efforts, Rex. 👍
Drew Nelson
2019-04-03 16:58:54 +0000 UTCLike James, I'm glad I can help support you. My reason? You seem real where others are clearly selling their point of view (their own or their sponsors). And that hill you mention? It's just the first of many to come. Don't worry about that. Keep up the good work. You'll get there... Once you've reached your goal, it's time to set a new one...
Frans van Ballegooijen
2019-04-03 15:40:49 +0000 UTCA request more so than a comment: I would be interested to see the ins and outs of a clients build. My goal is to one day make furniture on the side in my local area once i build up my skill level a bit. I see myself probably over looking key information and details that someone that has been doing it may not. Your detail oriented explanations have already helped a tremendous amount, and i think your take on a topic such as that would be very beneficial. Just food for thought.
Josh Miller
2019-04-03 14:24:28 +0000 UTCI'm glad to help support you! It was the "sponsors won't support a video about a bit brace" that did it for me. You make great content that is different than others out there. Sometimes that's hard to sell but I am thankful to have it. Keep up the great work.
James Casalino
2019-04-03 13:25:34 +0000 UTCAnd thank you for helping me!
Rex Krueger
2019-04-03 13:25:03 +0000 UTCIts pareto distribution man. Starting is hard and the climb at the beginning is steep, long, and arduous. Good on ya for pushing through it.
Josh Miller
2019-04-03 12:33:44 +0000 UTC