S.E. Robinson, Jr.

ELON CHRON: Weekly Top 10

Added 2025-07-19 17:54:47 +0000 UTC

July 12th - 18th, 2025

Hope everyone is having a great weekend! Get ready for the rundown of this week's top 10 stories from the ELON CHRON (@elonchron), powered by Grok! The AI sifts through the July 12-18, 2025 articles, cross-checks X engagement like views and likes, and ranks the buzz around Tesla, SpaceX, xAI, and ect. From Falcon launches to AI breakthroughs, we’re counting down from 10 to 1—saving the biggest hit for last.

Let’s dive in!

10. Rogers Launches Starlink Direct-to-Cell in Canada:

Rogers Communications (@Rogers) introduced Starlink (@Starlink) Direct-to-Cell, covering 5.4 million square kilometers with free beta text messaging. The free beta trial will last through October. It supports text messaging and text-to-911. Plans after the beta are expand to apps, data, and voice services. Post-trial, it will be included free for Rogers Ultimate Plan customers and available for $15 per month otherwise. Beta participants will receive a $5 monthly discount for the first 12 months. FYI: Rogers never mentioned Starlink... Ohhh Canada...

9. Elon’s Philosophy: "It is better to be a private than a public company":

Elon described AI as a "neurotransmitter tonnage maximizer," emphasizing long-term optimization for humanity’s future. The key aspect of this post was Elon emphasizing "it is better to be a private than a public company."

"AI is a de facto neurotransmitter tonnage maximizer. Any AI that fails at this will not be able to afford its compute, becoming swiftly irrelevant.

What matters is that AI thinks long-term, optimizing for the future light cone of neurotransmitter tonnage, rather than just the next few years. If so, it will care about increasing the birth rate and extending humanity to the stars.

For long-term optimization, it is better to be a private than a public company, as the latter is punished for long-term optimization beyond the reward cycle of stock portfolio managers."

8. xAI’s Colossus Water Recycling Plant:

xAI (@xai) began groundwork for an $80 million water recycling plant in Memphis to support the Colossus 1 supercomputer (@xAIMemphis). It will be the world’s largest ceramic membrane bioreactor (MBR) and will sustainably supply 13 million gallons per day of cooling water to the supercomputer and neighboring industrial plants in Memphis, Tennessee. The plant will use direct-piped effluent from the nearby Memphis’ T.E. Maxson municipal wastewater treatment plant to produce high-quality cooling tower makeup water, enabling the supercomputer to operate with zero impact on areas potable water supplies.

Per xAI's Andree Jacobson (@nmswede), "That's right! We take errmm... less than clean water, clean it, then use it to keep Grok cool-headed! Not a new concept by the way - but a great way for datacenters needing water to not use precious natural resources."

7. SpaceX Launches Amazon’s Project Kuiper Satellites:

SpaceX (@SpaceX) executed the first of three contracted launches for Amazon’s (@Amazon) Project Kuiper constellation on July 16. This was SpaceX's 90th total launch so far for 2025. The Falcon 9 Project Kuiper #1 (@ProjectKuiper) took off from Space Launch Complex 40 (SLC-40) at Cape Canaveral Space Force Station, Florida. This was the first flight for first stage booster B1096. The booster landed on a drone ship A Shortfall of Gravitas in the Atlantic Ocean. All Kuiper satellites were successfully deployed.

6. Tesla Q2 Earnings Call Questions Open:

Tesla (@Tesla) began accepting questions for its Q2 earnings call, sparking X discussions about financial performance and strategic plans. You can submit questions HERE. The call is next week on Wednesday, July 23rd, at 4:30 p.m. CST. Check for updates here Q2 2025 Update and watch Webcast live here on X.

5. Tesla Diner Nears Grand Opening:

The Tesla Diner in Los Angeles is approaching its grand opening. Tesla Joy (@TeslaJoy) got the inside scoop on the Diner's test opening where patrons could order basic diner food like hot dogs, burgers, shakes, etc. directly from their Tesla's interface. The food was served in Cybertruck-shaped boxes with wooden utensils on metal trays, with themed placemats for kids. The drive-in theater audio synced through the vehicle's interface. There are techno Toto toilets, an elevator, and of course merch. No official grand opening date yet. The Diner is starting to show up in the App with 80 V4 Superchargers!

4. Grok Integration into Tesla Vehicles Tesla rolled out beta integration of xAI’s Grok (@grok) into vehicles via update 2025.26, enabling hands-free AI interaction. Just say "Hey Grok" to wake up the AI. It began rolling out to Tesla vehicles with AMD infotainment processors on July 12.

3. Tesla Opens First Mumbai Experience Centre:

The 4,000 sq. ft. Tesla Mumbai Showroom (@Tesla_India), officially named the "Tesla Experience Centre," opened its doors on Tuesday, at Maker Maxity Mall in Bandra Kurla Complex (BKC). This is Tesla’s formal entry into the India market. The ceremony was attended by Maharashtra Chief Minister Devendra Fadnavis (@Devendra_Office), showcasing two Model Ys imported from Giga Shanghai. Though test drives and deliveries are not yet available, you can order vehicles via the website. Tesla plans for a second showroom in Delhi and a service center in Kurla West to support future sales. Prices for the Model Y in India are: Model Y RWD: ~$70,000, Model Y LR RWD: ~$79,000, and FSD: $7,000.

2. Tesla Model YL 6 Seater Unveiled in China:

Tesla China (@Tesla_Asia) announced the Model YL 6 Seater, a luxury SUV with a longer wheelbase (3040 mm) and six seats, set for a "golden autumn" launch. Check out the SPECS HERE. Video by Veo (@Veowow).

1. Grok 4 Companions Launch: Ani and Rudy:

xAI introduced Grok 4 Companions Ani and Rudy/Bad Rudy, to enhance the personalization experience. The two current Companions are Ani and Rudy/Bad Rudy. Valentine, brooding anime guy, is coming soon this week. Companions, like all new features, are only available on iOS. Video by @cb_doge.

Also of note, each companion has their on official X account affiliated with Animation Inc. and Anichat; the creators of the characters. Ani (@AniAnichat), Rudy (@RudyAnichat), and Bad Rudy (@BadRudyAnichat).

And that's your top 10 ELON CHRON (@elonchron) stories for the week!

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Ever wonder how Grok turns the chaos into my Top 10 list from the ELON CHRON articles? Grok switches to expert mode and deep dives the articles to extract key events across Tesla, SpaceX, xAI, and more. Then, it digs into X with semantic and keyword searches tools, and grabs real-time engagement data—views, likes, reposts—from around the platform. It then synthesizes trends with tables, citations, and reasoning. Pretty cool!

My biggest issues so far with how I use Grok is that it can not access my Articles or Lists. This needs to be a toggle feature for those who want Grok to access such things. I have created an amazing ecosystem on X and Grok having the ability to dig, discover, and analyze content and news from curated sources I have grouped together would be such a time saver. @elonmusk, lets make that happen.

Last, but not least...

I am doing everything I can to make the news easily available to everyone interested in these amazing companies, and I need your support to do it. If you enjoy my content and find the articles useful, please subscribe. It is the only way to grow the account and bring you news packaged in the ELON CHRON. This also includes first hand, on site news, I would love to attend. It is only $4/mo. When you average that out, it is lest the .18¢/article!

Thanks everyone!