Punchline Pre-game

Thanks everyone for the unbelievably kind words on Punchline. It's an exciting time to be releasing new music after many months of creating in isolation.

And welcome new friends! Patreon has a new feature where you can gift patreon subscriptions and the discord (lutskord) has gone crazy with it. I think I counted 30 new members?! If you're new here, check under the membership tab for live recordings, stems, demos, rarites, zoom parties, etc.

We are approaching the dawn of a new era with Punchline entering the world this Wednesday. I alluded to the fact that we’ll be releasing monthly singles and music videos for the foreseeable future. The strategy is not so dissimilar from Songs on the Computer in some ways. Releasing many tracks individually ahead of a full album release gives each song its own moment to shine with undivided attention. It also prolongs the celebration of new music over many months rather than a single release day. 

I’m officially in my mid-thirties, and now that Asa has been sacrificed to the cruel crustacean gods, I’m the youngest gent in the band by about a decade. We are all album heads. It’s how we’ve always consumed music. We have crafted an album - not just a series of singles.

The release strategy is an attempt to grow the fanbase one song at a time. We’re attempting to meet the masses where they are as this is how the majority of people now consume new music. Of course, we want to have our cake and eat it too, so we’ll be streaming the full album on Patreon 12/21 at 9 EST (We'll plan an encore stream for international folks at a TBD time).

My main reason for writing to you this morning:

Who has some creative ideas to ensure Punchline is heard far and wide?

• One idea I have is to offer a chance to win a free year of patreon to anyone who shares the song on their socials. 

• I’ll likely go live on youtube at some point next week

That’s really all I’ve got currently. I know most of you have already watched on Patreon, but liking / sharing / commenting on YouTube / Spotify / Etc is very helpful. I know that spotify is the devil, but more organic streams = placement in algorithmic playlists = way more streams = more opportunities to tour / travel / etc. 

Talk soon!
Nick