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EARLY ACCESS: Bud Light Boycott Breakdown

VIDEO LINK: https://youtu.be/KTl__hqR674

Hey everyone, this weekend's video has some real 2013-level "horrible comment section" potential! It's a fun (?) look at the whole Bud Light boycott, and I think I really poke both sides of the hornet's nest on this one. Enjoy!

Buckley breaks down the Bud Light Boycott. We look at Kid Rock's target practice, Kevin Sorbo's brand confusion, that Steamroller footage that tricked both Liberals and Conservatives, and the very idea of WHY Bud Light might have wanted to work with an influencer with 10 million followers in the first place. Also, Buckley potentially gets himself in trouble for his thoughts on Dylan Mulvaney.

EARLY ACCESS: Bud Light Boycott Breakdown

Comments

I won't argue that there isn't a healthy dose of "I don't like them trans people" in this, but I think a lot of it is a combination of a couple other factors too. The fact that they chose Dylan Mulvaney, like norma irizarry said above, completely separate from the trans issue. Dylan has an incredibly off-putting personality. And that a beer company that probably has a majority of right leaning customers, dove headfirst into such a contentious issue in such a prominent way. Yes, yes I know, plenty of other companies use their platform to make political statements, but there was just something about this that struck a chord with people. And yes, whether you agree or not that it should be contentious, it simply is at this point in history, at least in the US. Regarding the success of the "boycott", I know reports of the level of success vary widely depending on what source you believe. But if it is as successful as some say, I think it's because it's organic - it's not just a "boycott this company" statement by a small vocal group and then the majority of people continue to buy because they don't care about the issue enough. I think it's just a large number of people all looking at the same thing, having a negative reaction to it and just deciding on their own not to buy it. I think there's a healthy dose of peer pressure in there too, it was already not very "manly" to drink Bud Light, now here's another reason for your buddies to give you a hard time about it.

WhiteCollarRedneck

Breeder Beer took me out 💀

MerrittJ!

That kid rock bit had me rolling, stellar video.

Serena

Always love your videos but this once gave me a bit of a bigger laugh than normal. It’s really damn weird seeing the strange reactions from this country yet again. “As always Buckley,stay angry!”

Señor Wolf

The name "clydesdale" always makes me feel it's a brand-name horse.

Pim

Probably the best description. She's always been a theater kid. It's adorable in small doses but ultimately annoying. But NOBODY is undergoing painful surgery for clout.

RinSchratwieserInTokyo Rigoni

Mullaney is adorable but yes she is in small doses. Thank you for calling out the messed up part of hating her.

RinSchratwieserInTokyo Rigoni

another banger

Panda M.

Glad I’ve never heard of Mulvaney… unfortunately I had heard of Kid Rock.

Ash Archer

Maybe I've been living under a rock, but I'd never heard of Dylan Mulvaney before this so called controversy. I seriously thought "that bloke from My Best Friends Wedding is a woman now? Good on him".

Adam F

US gets sports stars endorsing Wheaties. Here in Australia, we've got "King Willie Wheatie"

Adam F

That's kinda why I included the Price is Right thing, I don't think she's "mocking women", I think she's just a nuisance theatre kid who never grew up and is really annoying no matter what.

Adam Buckley

I don’t like her. And it has nothing to do with her being trans. I feel like she is misogynistic. Sure she’s not like Andrew Tate but the way that she presents herself feels like she’s mocking women. It’s weird because she’s transitioning to a woman so, why would she present herself as what is basically a mockery of them? And this is coming from a woman! She’s also making a mockery of trans people who have enough to deal with. Also, like you said Buckley, she is so fucking annoying! Can she please go away!?

norma irizarry

That was great 10/10 buckley!

becca chiolero

I think this is gonna be a popular video. That said, I live in America and I have never heard of “Wheaties” cereal either

Miguel


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