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EARLY ACCESS: Theaters Will Survive. They Have To.

VIDEO LINK: https://youtu.be/KYMPnNE0KGQ

It's Friday and it's time for your early look at this weekend's video! Before we do that though, I just want to take a moment to mention that I'll be streaming tonight (January 22nd) on Twitch (twitch.tv/DoseofBuckley) at 8pm ET (5pm Pacific, 6pm Mountain, 7pm Central, 1am GMT, if you live on another continent I'm sure you can figure it out). I also noticed today there is one slot available in the "One-on-One Dose" tier, so if anyone's been waiting for that tier to open, now's your chance. Anyway, on to the video!

The film industry continues to try and adapt to the fact that movie theatres are still closed (due to you-know-what) in different ways. But have the "Mulan" experiment and Warner Bros' desperate plan to launch every movie in 2021 on a streaming service shown that the theatres will have to survive in order for them to keep making big budget blockbusters and actually earn money from them? Or will major corporations be fine with just making a fraction of the money they used to make? I think we both know the answer to that one...

EARLY ACCESS: Theaters Will Survive. They Have To.

Comments

I get that the theatre is an enjoyable experience (when everything aligns properly), I know my videos tend to make fun of it a lot, Canadians are just assholes at the theatre it seems... but yeah, obviously I'll never have their sound system or screen, and obviously it's cool to watch a movie in that format. I guess my point was just more "if the movie requires that to be enjoyed, then it's not a good movie".

Adam Buckley

As much as I might get mocked for this, I do enjoy going to the theater for a few movies, mostly the blockbusters. There is an experience there. That being said, most movies I wait till they are released streaming. Even blockbusters (anything over 3 hours its a home watching). Best part of watching at home, wear what I want, eat what I have, and pause when I need to.

TheOriginalGamer79

I saw a lot of conflicting reports while trying to research it, and of course none of them seemed to come from Disney itself, it was always some third party tool claiming it had this data. That's why I had hoped they'd mention solid numbers at Investor Day (which is when they should be doing it, letting investors know the profits and losses) and they just flat out said nothing. I don't know if that shows confidence, trying it again, especially with something that's not an established property already, but certainly shows they're willing to continue experimenting with it. As I said in the Mulan video originally I totally get the $30 price tag, and it's clear the target is "families of 4 where it would cost WAAAAY more to go to the theatre", so maybe that's the reason they're doing it with movies like that and not Black Widow where it would be a lot more couples and even individuals wanting to see it. But I feel like if it had been a huge success, they'd have been parading those numbers across every entertainment site that would report them.

Adam Buckley

There actually is evidence that Mulan might have been an at least slight success. Reports say that about a quarter of US Disney+ subscribers watched it during its first week, which is quite impressive. It also lead to a 193% increase in profits for the service, which may have been more due to the movie costing $30 than anything else, but still. They’re also planning to give the same treatment to Raya And the Last Dragon. This was announced a couple of months after Mulan has premiered, so they do still have confidence in their Premium Access strategy, if nothing else.

Eric Ortiz

https://www.insider.com/taking-cara-babies-faces-backlash-for-donating-to-trump-2021-1

Hi Buckley! I saw a news article that feels like the sort of thing you like to have an opinion on. A baby sleep guru is under fire for donating, "Over $1,000" to the Trump campaign between 2016 and 2019. To the point where it seems people are demanding refunds on services already provided. Here's a link to a news article about it, just wanted to see if you'd like to give us your take, as it seems similar to the types of news you like to cover.

America’s film industry coming to a pause has actually been good for cinemas and the film industry in Australia; without all the blockbuster films coming out of Hollywood, people have been going to theatres to see Australian-made films.

Ash Archer

I feel like Warner pretty much had to dump WW84 onto HBO Max. First off they needed some activity to give to their shareholders. Second, if they did hold onto it, they'd had to compete with Black Widow, No Time to Die and all the other 2020 holdovers at the box office, something they probably weren't confident in considering the relatively weak performance of the other DCEU movies. I also think it's a bit different releasing a big-budget movie on HBO Max which is $15/month compared to something like Disney+, which is only $7/month. Either way this definitely isn't going to be the normal though, and I bet that if the pandemic ends soon we'll see Warner go back on releasing their movies to HBO Max.

I think that's where the film industry doesn't want to go though... if streaming truly does persist and we move away from the theatre experience because people just aren't willing to pay $20+ to watch a movie in their home and will only watch whatever they can get for around $12 a month, something will have to give, either actors/actresses are going to have to earn a lot less (boohoo I suppose but they still won't be thrilled) or profits overall will go down. The music industry went from selling people $20 CDs because they wanted one song off it, to getting fractions of pennies from a person listening to that song on a streaming service. The film industry isn't ready to go from getting $12 a movie ticket for each person watching to getting pennies for a family of 4 to watch a movie on a streaming service.

Adam Buckley

The difference between the film industry is that it can’t adapt with the times unlike other industries. The film industry relies on theaters but the music industry no longer relies on people buying CDs (even if TikTok doesn’t pay songwriters and Spotify pays pennies per stream).

Good news, i just watched while "working" as well!

Balur

Any time I can make a person potentially less productive at their job than they might be without me, I feel like I've won. Thanks!

Adam Buckley

Love seeing new videos come out I work at Circle K as maintenance and I wear my headphones while I do my daily tasks and just listen to old and new Dose of Buckley videos, keep up the great work and I love seeing the new videos come out


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