IMPORTANT POINTS FROM HYBE'S REVENUE REPORT, KAKAO WAS SCAMMED

Going live later Feb 26 7pm PST 

https://www.youtube.com/live/q5Wa9v8HY6g?si=DZMluJcUt_HHwAsu

TWITCH https://www.twitch.tv/asianeac 

TOPICS:

HIGHLITHS OF HYBE2024 EARNINGS REPORT & 2025 PLANS

• Who are the biggest contributors?

• How did they record such a high revenue but had negative net profit?

• What did they say about BTS and its future plans?

• How did the scandals affect their bottomline

• Is there sense to their Gaming division

PLANNED BTS-THEMED TOUR 

Here is a sample of a BTS-themed tour in Korea

REFLECTION ON BTS MEMBERS’ SOLO ACTIVITIES 

• Looking back at the historic solo albums and promotions of each BTS members

• Understanding why they differ so much in how they promoted 

• Looking at the commonalities and differences in concept and execution 

• Understanding the types of success each BTS member has 

WAS KAKAO GETTING CHEATED BY THEIR OWN EXECUTIVES 

Top Daily Korea published an article outlining a string of acquisitions by Kakao which included Dolphiner’s group, the production company who became the a constant director for #newjeans MV. They article pointed out that Kakao bought companies for more than 30x its earnings. Let’s go through the article and examine if Kakao executives were messing its own companies. 

HOW DIFFERENT IS THE PROMOTION OF SELF-MANAGED ACTS LIKE JISOO & LISA DIFFER FROM OTHER ACTS LIKE IVE, KICKFLIP, & OTHERS

There have been so many new releases. Let’s how being self-managed actually affects the promotion and music of different acts. Let’s talk about #jisoo, #ive, Kickflip, #lisa, #got7  

ARTIST DIRECT-INVOLVEMENT 

RECORDED MUSIC 

They use Circle Chart 

They sold 40% of the total number of albums sold on Circle Chart: 28.3M albums  

• Seventeen sold 10M copies for 2 consecutive years 

• ENHYPEN 5.45M 8 & 9th

• TXT 

• New Jeans 3M, leading female girl group in sales 

• Boy Next Door 1M in just 1.5 years 

STREAMING 

HYBE ARTISTS WERE STREAMED 5.2 BILION TIMES 

3.5% SHARE GLOBAL SPOTIFY 

Jin, Jimin, V, Jungkook, Neva Play feat.RM Hot 100 

Le Sserafim Easy and Crazy BB hot 100

ILLIT Magnetic Billboard Hot 100 and Official Single Top 100 UK Charts 2nd most streamed debut song

CONCERTS

2024

• 147 concerts 25 fan meetings highest concert sales ever

• Highest concert sales of all time 

• Seventeen 1M AUDIENCE 

• Enhypen 460K 35 shows 16 cities 

• TXT 450K

• &Team   

2025

• JHOPE tour for 2025

• 17 TXT Enhypen preparing release and world tour 

• LE SSERAFIM World tour in 2025

• BOY NEXT DOOR 20 shows japan and asia 

• 2US Feb 14 march in japan 

MERCH & LICENSING

• Concert-related merch - lightstick 

• BT21, tinytan, 

• Miniteen, fim’s club

HYBE America 

SB Project Jade Hudson CAA Gomez Gaga

Lil Baby albums bb 200 world tour

Katseye- from this model they will create other groups 

Working with Ryan Tedder

Other artists will start working 

GAMING IN-HOUSE CAPABILITY 

New games with a clearer model of success 

Hold the metaverse project 

Supertones

2024 OPERATING PROFIT 

• 2024 was KRW 184.8 billion, down 38% from the previous year. 

• absence of team activities due to the fulfillment of BTS's military service obligations 

• hange in the proportion of sales by artist due to the debut of a number of rookie groups a

• cost of investing in KATSEYE debut in the U.S. 

• investing in manpower and infrastructure to lay the foundation for growth after the establishment of Hive Latin America 

• Upfront cost for new growth projects including Weverse and games began to operate

2025 OUTLOOK

QUESTION: 

Fan-based Games vs Ordinary games: Which one are you leaning on to and what is the strategy for either?

• KPOP games are not the foundations of the gaming division, it is part of music

• Eventually, there will be a synergy as music consumption will change. 

WHAT IS THE SHARE OF BTS’ EARNINGS TO THE TOTAL EARNINGS AND WHAT IS THE FUTURE OF BTS?

BTS used to account for 95% of the revenue but the company has grown. In 2024, with no concert and very limited activity, they accounted for 20%

BTS is the flagship company. They built HYBE and will have HYBE’s support regardless of what they want to do. 

WHY IS THE OPERATING PROFIT DISAPPOINTING?

Upfront cost of investments 

Intangible assets