BELIFT REFUTES MHJ'S CLAIMS OF PLAGIARISM
Added 2024-10-11 07:59:52 +0000 UTCBelift Lab, the agency representing the group ILLIT, has denied former Adore CEO Min Hee-jin's claims of plagiarism.
A Belift Lab official told Star News on the 11th that the accusations of copying NewJeans' plan were false. They explained that ILLIT's branding and concept were finalized and shared internally by July 21, 2023, while the so-called "plan" was only sent by the whistleblower on August 28, 2023—meaning it couldn’t have influenced ILLIT’s concept because of the timing.
Earlier that day, during a court hearing about voting rights between Min and HYBE, Min’s team claimed ILLIT had copied NewJeans’ plan, citing a tip from a HYBE employee who said ILLIT's creative director had requested and used NewJeans' plan.
MY NOTE:
It feels like a setup. The internal "whistleblower" sent New Jeans' branding document to BELIFT precisely so they can claim, the branding document influenced ILLIT's branding.
Comments
Exactly! I noticed that too. Lots of support and the concept is so sweet and magical. I've really enjoyed the content I've watched so far. Lovely. I don't think it is similar to New Jeans concept at all.
lollySOX
2024-10-11 17:43:50 +0000 UTCI think this is her last despite attempt at gaining power. She is going to sink the girls and others with her. I think that Belif is done and at long last is fighting back. I hope they bury her. As for ILLIT just look at their latest brand video. Their concept is wonderful and so not like NJ. If you look at the comments lots of other fandoms are reaching out with support for the girls.
Linda Ashe-Ford
2024-10-11 17:33:23 +0000 UTCEvil is the only word I can think that is fitting for all of this. I want BTS far away from EVIL!
Tamara Carman
2024-10-11 14:48:39 +0000 UTC
