This isn't working... | The Friday Update
Added 2025-06-20 16:30:03 +0000 UTCWelcome to this week’s edition of the Friday Update, in which I give a little insight into what I’ve been up to for the past seven days.
This week’s Friday Update is a bit of a heads up…
Over the past seven days or so, we’ve been putting together a video which we’re hoping might serve as the basis for a bit of a support drive here on Patreon.
The past year has seen us produce a couple of our most-watched videos ever.
We’ve also made some of what I think is our most accomplished work: stuff which has taken us across the country, inside the Houses of Parliament, and had us interviewing everyone from historians to politicians to CEOs.
The videos our extremely small team of three (one of whom only works two days a week!) are now among the most-watched bits of UK-based current affairs programming on YouTube; which is wild.
The pieces we’re working on at the moment, and will be releasing over the coming months, are also not only fascinating but, I think, important.
In fact, the original reporting contained within one is so sensitive I’m trying to avoid talking about it too too much until much closer to release!
Nevertheless, things are getting quite stretched financially.
I’m incredibly proud of how much we’re able to do with vanishingly small budgets, but the reality is that making the videos we make is just really expensive.
Wages, software, kit upkeep, travel, and all the outgoings which come with running any business (from accountancy to payroll taxes to Google Workspace accounts so we can have email addresses!) all add up very quickly.
This has a few knock-on effects.
Firstly, it limits what we’re able to do in terms of trying out the cool ideas we’ve got for new formats. Not only does it make doing so too risky, but we also find ourselves in such a mad scramble to get the next video out each month that we aren’t able to find the time or headspace to really plan these things out.
Secondly (and related to the above), it means everyone having to do about three jobs. Which is chaotic and, I fear, a bit of a recipe for burnout.
Thirdly, working against a backdrop in which it constantly feels like we’re only a few months away from having to massively scale back is incredibly stressful. I don’t think it allows anyone the ability to do their best work or live their best lives.
A lot of you here have supported my work for a very, very, very long time. And for that I am extremely grateful. This work genuinely wouldn’t be possible without it.
My hope over the next week or so is that we might be able to encourage a few more people to come along and join in the fun.
It’s all a bit cringe and embarrassing to have to do, but my hope is that, through doing so, we can steady the ship a touch and be much more on the front foot going forward.
I’ve rarely been more enthusiastic and passionate about doing this and so, all this whinging notwithstanding, I’m really optimistic about what we can do in the coming 12 months and beyond, we just need a little support to get there.
Thanks as ever for your generous support and I’ll look forward to updating you more next week!!
Comments
Been a long time YouTube and Nebula watcher, just now adding you to my Patreon subscriptions. Looking forward to many more years of your videos, you do great work. Also congrats on your soon to be coming baby
Christine Zito
2025-06-23 02:07:43 +0000 UTCNo apologies needed! Thank you for your thoughts! Luckily, enthusiasm very much isn’t something we’re short of. Personally, I’m as excited about everything we’re making as ever. If anything, the only regret is that we don’t have the time/resource to make all the projects we’ve got ideas for. In comparison to Tom S’s more hectic years… one of his reasons for needing to slow down was that he was effectively on the road for years at a time. I luckily mostly get to be at home and travel is isolated to when we’re off on time-limited shoots. Which makes things a touch more manageable in that regard. I’m also aware that I slightly differ from some other creators in that I really love putting stuff out there into the world. While we put a lot of effort into making stuff to the best quality we can, I generally don’t want to spend six months or longer on each project (even if we could afford to) as I think there’s a limit on how much better more time can make something. It would also make it much harder to make stuff that is relevant to what’s going on in the world! To your point about slowing down, though, unfortunately that serves to effectively make each individual video more expensive and so, even if that were a solution I wanted to explore, it would be cost prohibitive. I’m holding out hope we can turn things around as we’ve got so many great ideas for projects lined up!
Tom Nicholas
2025-06-21 21:45:05 +0000 UTCI don't have the details about the channel's financial situation or contracts, nor about how much you or the other team members depend on it financially and so on, so this might be a stupid question to ask, but I was wondering why scaling back the rate at which new videos are released, is not an alternative? The story of YouTube channels turning from passion projects into full-time jobs with increasing demands on production speed and value, which in turn result in financial stress, burnout and quitting, is something that has become a known phenomenon at this point. For example, Tom Scott's situation comes to mind, which is one of the recent high-profile cases, but there are also a lot of smaller and lesser-known channels that quit YouTube after growing beyond a certain size, which ended up unsustainable in the long run. I think that if you & your team ever feel like you are sacrificing the original vision, passion and personal well-being, just to meet a tight schedule and "feed the algorithm", then this might not really be a preferable path forward. Like, speaking as a patron and someone who occasionally finds the time to catch up with your work, I don't have a need for constant stream of videos from your end, I'm happy as long as you are still working on a high-quality project, even if that project might take many months. I'd still be willing to support you if the new releases are more sporadic. Obviously, if you think you can pull it off, either by getting more funding or people on board etc., then all power to you. What I'd really be saddened by, though, is if one day one of the very few watchable political channels on YouTube suddenly said "It's been a pleasure guys, but the work and stress have been too much" Again, I might not have all the details, nor your personal situation and priorities, so I apologize if what I'm saying doesn't make sense, but I wanted to reassure you that, even though you feel the pressure to grow and produce more, your viewers are probably fine with whatever format and schedule you pick, as long as you keep up the passion and quality!
Paulius Eidukas
2025-06-21 16:21:22 +0000 UTC