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More details on Jonathan Gresham-AEW, talent relations process in AEW

Fightful Select has learned many additional details about the lead up to Jonathan Gresham requesting his AEW/ROH release.

We're told that Gresham met with Tony Khan and others at 4 PM EST before Death Before Dishonor, and was admittedly heated, and not happy with the direction of the booking and his character. It was agreed upon that the context of the conversation would remain private, and details originally didn't seem to emerge from anyone in the room, however by the time the conversation was over, much of the locker room and staff could physically hear how it went down. Building security was even said to have overheard the conversation.

Gresham had spoken with QT Marshall multiple times over the past week, albeit briefly, which we've heard went well. It was also noted that Sonjay Dutt was a point of contact. The frustration on Gresham's part seemed to be the direction of creative, which ultimately ends with Tony Khan, and not being able to be given answers as a result. Gresham was supposedly told that those decisions had to be ran through Tony, who he wasn't able to meet with until a few hours before the show.

The general preferred process is that talent speaks to one of the AEW coaches, who are then in contact with Tony Khan. If the conversations are about booking, they have to be relayed to Tony Khan. The coaches pass on dozens of ideas either from themselves or talent to Khan, who is then in charge of making those ideas a reality or deciding they don't fit. Those answers are then to be relayed back to the talent. For those asking about names involved in that, it's usually AEW coaches, as well as Christopher Daniels, QT Marshall, Pat Buck. We're told that Megha Parekh and Sonjay Dutt also help out and Khan is in communication with them at least ten times a day.

There are also plenty of situations in which Tony Khan has made efforts to talk directly to talent, although numerous have said that it's declined since the Daily's Place era due to the changing of the world and travel in general.

It was said that the AEW side of things believed that Gresham came into the meeting with his mind made up, and they'd not seen him heated like that before, chalking it up to Gresham being passionate about his beliefs in ROH, the brand, and himself. They felt as if there was a disconnect between the access to speak with people about their creative, and it becoming perceived "creative control." Gresham was said to have a vision for his creative direction and where things should go with him, and it was different from what Tony Khan and ROH had hoped for him. Specifically, we learned that Gresham wasn't in favor of turning heel, but that ROH believed there was a "bigger picture" for that. We're told that the finish had been at least hinted to Gresham, but no word on if he knew before Saturday.

In the past, several former AEW talent have spoken about the lack of communication within talent relations being a point of frustration for them. Joey Janela confirmed to Fightful that he hadn't reached out to AEW coaches prior to his exit. Marko Stunt had emailed AEW in an official capacity, but we haven't heard about follow up to coaches themselves on his part.

Comments

Please take note that I have made no statement with regards as to whether the booking was sound or not or anything else regarding Gresham. I have only challenged the ‘opinion as fact’ that plagues society. It isn’t that hard to hedge your statements, people.

Rune Madsen

@wolverinethad You should check earlier in the thread, where I originally responded to Brian, where you will find that he said exactly what I quoted him for. You can ask him why he chose to make his response to my general statement above and not my direct answer to him earlier in the thread. The rest of what you write makes no difference at all with regards to my point of people presenting their opinion as fact.

Rune Madsen

I didn't write it, but let me help explain what it seems to say. 1. Brian did not mention "other promoters," he said Gresham wasn't drawing in his own promotion ("isn’t drawing as the main event of his own promotion"). So you've misconstrued what was said, even though I think it was impossible for Gresham to draw in ROH when ROH was a dead duck for most of his title reign. It's unfair to put that on him because there was nothing for him TO draw. 2. Jonathan Gresham is not, on his own, nearly as recognizable to a broader wrestling fandom as Claudio Castagnoli (fka Cesaro, upper midlevel WWE guy for a decade), let alone to TV network people, who couldn't pick JG out of a lineup, but have likely seen Cesaro on 7Eleven cups, TV promos, and in news stories (like this one--https://www.nj.com/galleries/MMCD7DSY2JEWJNGCGJUJOWTIW4/). Which leads me to... 3. In terms of getting a TV/streaming deal, you want a known quantity to sell your product. Putting Samoa Joe and Claudio out front, when both have a decade+ of weekly primetime television exposure, is an easier sell than "here's a very talented dude that very few people outside hardcore wrestling fans have ever heard of." Would you pay money for a property with no recognizable names as the stars? That's why having Jon Moxley and Chris Jericho was so important for AEW at the start, because their star power was much bigger when it came to TNT than Adam Page or Kenny Omega, or even Cody Rhodes. It sucks for JG, and I feel bad for him, but it is business. He likely didn't help himself, either, by crapping on the heel turn, which seemed like it had the chance to make for a great story. Anyway, that's what I get out of it, and I don't think he's too far off base. Yes, this is all speculation, but I've worked at media agencies and heard the negotiations that go on over shows, ad revenue, etc. It's extremely targeted, and networks don't buy unless there's a very good package behind it that covers all their bases.

wolverinethad

@Brian Bayless Your vacuous speculation does not gain merit by ending by saying “Let’s be real.” If you wanted to “be real” you would put up an argument. But you don’t. You merely crap out a lot of supposition. But I’ll address what you managed to type: Isn’t drawing as main event? Sources please. Claudio is more recognisable? How so? How do you define ‘recognisable’ and recognisable by whom? We are not discussing Joe, Briscoes etc. So that’s a strawman. So back to my original question: Which promoters did you talk to, to say with great certainty that 10/10 of them would choose Claudio here? Still none? But I guess that it is too much to expect you to just, you know, be real and say: “Yeah, my dudes. I kinda got carried away and pulled that out if my ass.”

Rune Madsen

Well, Gresham was champ when the company was practically dead, isn’t drawing as the main event of his own promotion, and is nowhere near as recognizable as Claudio. They are trying to get a distribution deal with RoH. Better chance with Claudio, Joe, Briscoes, etc. than with Gresham. Let’s be real here

Brian Bayless

Wow, we have SO many wrestling writers in here sharing their brilliant research on the matter, don’t we? Or do we have a case of a bunch of fools who mistake their opinion for knowledge? The AEW Universe coming out in force? Unfortunately it is most likely the latter. “Anti-intellectualism has been a constant thread winding its way through our political and cultural life, nurtured by the false notion that democracy means that 'my ignorance is just as good as your knowledge.'” - Isaac Asimov

Rune Madsen

I think a big part of the problem is that Tony is involved in too many things outside wrestling that take part of his time and attention, while also being the only person who has final say in booking and creative. It’s not unlike the situation there was in WWE with wrestlers having a hard time getting a meeting with Vince to discuss their creative direction unless they were at the top of the card and basically had a direct line to him. As it mentions in the article, it was easier during the Daily’s Place era because they were always in the same spot, which also happens to be where both the AEW and Jaguars offices are located.

Steveisnotmyname


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