List Of Banned Terms For WWE Promotional Partners For WrestleMania 36
Added 2021-04-02 15:39:28 +0000 UTCFightful Select obtained social media guidelines from the company distributed to some promotional partners for WrestleMania 36.
There were social media guidelines that instructed associated accounts to not reply to fans in the comments, not to speculate on rumors or future storylines, and to always present WWE and talent in a positive light. The term "dirt sheets" was used, as "be sensitive of the language used and how it may be interpreted by dirt sheets," was mentioned.
It was specified that "Sports Entertainment" and "Superstars" were the preferred terms over "wrestling" and "wrestlers," which isn't much of a surprise. Exceptions were made when quoting superstars or executives.
"Do not use messaging that enables or encourages fans to speak negatively about the product," and "Always present WWE and talent in a positive light," were also instructed. Considering these were primarily distributed to promotional partners, these are common sense, but still something the company has to reiterate.
A list of banned terms is below.
- Blood
- Choke
- Belt
- Strap
- Diva
- Head shot
- Trauma
- Kayfabe
- Mofos
- House show
- DQ
- The Anti-Diva
- Spinal injuries
- Victim
- Violence/violent
- Wrestling/wrestlers
- WWF
- Wifebeater
- Curb Stomp
- Needs a push
- To be over
- Babyface
- Heel
- To job/jobber
- Card
- Strangle
- Kill
- Murder
Most of these terms are fairly obvious as to why WWE wouldn't want connected accounts to reference, and some others include elements of kayfabe. WWE were also particular about not encouraging violence among their audience.
There were other simple guidelines such as reducing use of hashtags on Facebook, avoiding words that trigger spam labels from algorithms, and not using talent names that the brand didn't have endorsement rights to. "Pedigree, spear, smell-la-la, people's eyebrow," were among those.
Comments
"The Anti-Diva" makes me think they got something against Paige or AJ Lee. Also, it's funny that WWE paid this company to present them in a positive light, cause WWE usually undoes that rather quickly so they're basically throwing away money with that.
CSDX
2021-04-03 00:08:20 +0000 UTClist of more banned terms: makes sense over good creative good build long term story telling good shit pal creative genius
e d
2021-04-02 16:26:31 +0000 UTCinstructs partners to not use insider terms, then proceeds to call journalists and media dirt sheets. not surprised i'm not surprised
jason czech
2021-04-02 16:21:25 +0000 UTCWell, after all it IS the first word that comes to mind when someone mentions the name "McMahon." I can see why they felt the need to mention it specifically.
Michael Adams
2021-04-02 15:53:33 +0000 UTC"Do not use messaging that encourages fans to speak negatively about the product." So they can't talk about any of the storylines then?
Michael Adams
2021-04-02 15:51:28 +0000 UTCLol'd at mofo
Brian Juarez
2021-04-02 15:50:31 +0000 UTCCurb stomp!? Seth Rollins fault!
JT316
2021-04-02 15:50:09 +0000 UTCMofo is really sending me
Hannah
2021-04-02 15:45:32 +0000 UTCThey didn’t include my least favorite and overused term “Mark”. That’s the one that needs to be banned
MattyFrigginC
2021-04-02 15:42:08 +0000 UTC
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