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Chapter 159: Handheld Development

Fresh from handling Sunrise matters, Takuya Nakayama hadn’t even sipped water when his desk’s intercom buzzed urgently. It was the hardware department—Minister Nakamura’s voice crackled wit...

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Chapter 158: Visiting Sunrise

Days after his dinner with Director Takahashi and Yutaka Suzuki, Takuya Nakayama stood outside Bandai’s office building. Officially, he was there to check on a joint Sega-Bandai game project’s ...

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Chapter 157: New Game Ideas

Monday, 3 PM, Sega’s development department conference room. The long table was lined with key figures from development and marketing. Masao Suzuki sat ready, notebook open, pen in hand, expressi...

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Chapter 156: Supporting Third Parties

After meeting with the arcade faction, Takuya Nakayama dove back into his hectic schedule.

Days later, his assistant knocked on his office door. “Executive, here’s the preliminary ...

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Chapter 155: The Arcade Faction’s Challenge

After the board meeting, Takuya Nakayama returned to his office, barely setting down his notes when a knock came. To his surprise, it was Yutaka Suzuki—not the marketing head Masao Suzuki, but Se...

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Chapter 154: New Authority, New Strategy

The Mega Drive’s near-two-million first-month sales were a shot of adrenaline, electrifying every corner of Sega. Employees moved with a spring in their step, laughter lacing their chatter, buoye...

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Chapter 153: First-Month Sales

Leaving the development department, Takuya Nakayama was in high spirits. Hideo Kojima’s unleashed creative drive reassured him—once freed, its energy was staggering.

Back in his of...

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Chapter 152: *Metal Gear* Reborn from the Ashes

Leaving the *Phantasy Star* team, Takuya Nakayama headed straight to another section of Sega’s headquarters, where Hideo Kojima’s *Metal Gear* development team was based.

Takuya re...

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Chapter 151: The Troubled Birth of *Phantasy Star*

Fresh off *Final Fantasy*’s victory party, Takuya Nakayama left the celebration behind, striding through Sega’s headquarters toward the *Phantasy Star* development team’s room.

P...

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Chapter 150: *Final Fantasy* Launches

One month after the Mega Drive’s release, its first true RPG masterpiece, *Final Fantasy*, hit retail shelves—a critical battle to boost MD’s install base.

The outcome exceeded e...

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Chapter 149: *SD Gundam G Generation* Development Plan

Sega Headquarters.

*Super Robot Wars*, first-week sales: 210,000 units. *Puyo Puyo*, first-week sales: 220,000 units. The latest sales report sat on Takuya’s desk. He nodded calmly, ...

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Chapter 148: *Puyo Puyo*, Catalyst for Connection

Monday, Kenshi sat in his office, mind still on *Super Robot Wars* strategies. His paperwork flipped page after page, but he saw only Perfect Gundam’s glory. *Should I rent *Aura Battler Dunbine*...

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Chapter 147: New Discoveries in *Super Robot Wars*

Akihabara’s electronics district.

Kenshi, fresh off beating *Space Harrier* yesterday, dragged his buddy Tatsuya to Akihabara for new MD games. His eyes locked onto a shop’s poster...

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Chapter 146: Relentless New Game Offensive

Kyoto, Nintendo headquarters.

The president’s office, usually cold, held a rare warmth. Hiroshi Yamauchi leaned back, sales report in hand, a faint smile on his lips. Before him, mar...

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Chapter 145: *Mewtwo Strikes Back* Teaser

“Where’s this? The control room?”

In a dim room, a figure faced away from the player, oppressive BGM swelling. As he turned, revealing a face iconic from the anime, kids gasped i...

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Chapter 144: Nintendo’s Reaction

Takuya Nakayama’s handheld project proposal passed unanimously at the board meeting. No surprise—MD’s unstoppable sales fueled Sega’s soaring morale. No one would reject a project poised to...

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Chapter 143: Third-Party Recruitment Progress

Back from Bandai, Takuya added their name to the reserved spot on the launch command room’s whiteboard.

Teams returned to headquarters, reporting third-party negotiation results. “...

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Chapter 142: Securing Bandai

Takuya’s gaze shifted to the development head, a knowing smile on his face. “Minister, I recall our *Super Robot Wars* collaboration was quite pleasant. Light workload, hefty profits, right?”...

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Chapter 141: Return to Bandai

Takuya returned from Yokohama to Tokyo, stepping into the MD launch command room where a wave of coffee, sweat, and exhilaration hit him. The whiteboard’s dazzling figures no longer held focus—...

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Chapter 140: EA Joins and Bandai’s Dilemma

Across the Pacific, San Mateo, California. Trip Hawkins, EA’s founder and CEO, exuding Silicon Valley swagger, welcomed Sega’s American chairman, David Rosen, into his office. “David, congrat...

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Chapter 139: Winning Over Konami and Koei

Monday, Konami’s headquarters, in a meeting room overlooking Osaka’s industrial district. Kagemasa Kozuki, ever the genial host, poured tea for Hayao Nakayama with the same practiced grace as w...

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Chapter 138: First-Week Sales

Monday morning after Valentine’s Day, the MD launch command room buzzed. The sales manager, dark circles under his eyes, clutched a stack of fresh faxed reports. Standing before the whiteboard, h...

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Chapter 137: Valentine’s Day Offensive Continues

At 11 p.m., Sega’s headquarters blazed with light. The sales manager, the same man who nearly fainted watching unsold stock pile up in the crowded plaza, clutched a freshly printed report, hands ...

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Chapter 136: The Pokédex 151 at the Launch Site

Hayao Nakayama exchanged glances with his executives, finally settling on Takuya, signaling him to proceed. Takuya smiled cryptically. “No rush, Father. Today’s Tokyo sales will speak for thems...

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Chapter 135: Mega Drive Launch Day

On the TV screen, Shigeru Miyamoto bowed deeply, flashbulbs weaving a blinding glare across his face. Takuya Nakayama exhaled, his breath forming mist in the cold air. Sweat soaked his shirt collar...

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Chapter 134: The Dragon Quest Uproar

Shigeru Miyamoto, clutching Sega’s Mega Drive demo reports, knocked on the president’s office door. Hiroshi Yamauchi calmly skimmed the final report. Unlike his prior outbursts, his stillness w...

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Chapter 133: Propaganda Showdown

January 28, 1988, dawn. Tokyo’s sky hung in a hazy, half-awake blue.

Nintendo’s marketing team, nursing a slight hangover from their perceived triumphs, braced for another “victo...

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Chapter 132: The Channel War

With Nintendo and Sega locking their launch dates for February 13, 1988, a ground war over distribution channels, retail, and promotion erupted the moment the announcements dropped. Its intensity s...

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Chapter 131: Pre-Order! Super Mario Bros. 3 vs. Mega Drive

The first workday after the DDR Global Finals, in Kyoto, at Nintendo’s headquarters, Hiroshi Yamauchi sat silently behind his massive black-lacquered desk, staring at the TV screen. It replayed t...

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Chapter 130: DDR Global Finals Night

January 1988, Tokyo’s crisp air carried the lingering warmth of New Year festivities.

In Akihabara, under neon signs, a peculiar scene unfolded. Groups of blond or brown-skinned fore...

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