I can finally reveal the name of the new brand as we have registered the TM and the Limited company. Cedow was born out of the initials of Mark’s (co-owner) and my children’s initials including our surnames. Caiden & Ethan Davis and Olly Williams. The logo is designed to represent the three children. I will be asking for people to either tweak the logo or come up with a completely new logo soon so feel free to send your ideas to gary@cedowwatches.com. The watches are early ideas of the first watch I want to create. I will be sticking to the well known homages to start with but offering them in less common variations as well as the traditional options.