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Olivio Sarikas
Olivio Sarikas

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How to get your first Customer - Creative Chat

How to get your Photography Business started. How to find your first customer. How to sell your first photo? 

Today i will tell you who to get started, how to get into the game, how to sell your first photo. 


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How to get your first Customer - Creative Chat

Comments

Hi Kevin, that's a good trick too :) The different angle is also important but that is in my opinion more a matter of seeing what sticks. You can spin the same product a dozend different ways. Is it handmade or family tradition or trend design or sustainable design or kid-friendly. It's part of the "listening to the customer" element to find out what is most important to your customer and then customize your pitch in that direction (as long as the product an actually deliver) OR if you are not on a per-customer-basis just try different ideas until something works. Big names like Steve Jobs, Richard Branson and Elon Musk sure do it that way. And look at how many services Google constantly starts and ends. They don't have a secret to success, they simply try everything and keep what works. As the saying goes: success means that you earn more from your rare wins than you loose from your many losses. ;)

Olivio Sarikas

Many thanks Olivio, very good advice. As you say, it is about having the confidence in yourself that your photo's are good enough - and that comes with asking people and/or entering competitions. The other thing I learnt in sales training was to act as if you didn't need the business (you already have $20M in the bank), this has the same effect (as you say) as talking to your best friend. It is interesting in that I had always thought that you needed a different angle from everybody else. But if the coffee analogy is true, then thinking you need a different angle is just another mental barrier to getting started (and there are plenty of those)!

Kevin Phillips


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