I guess women who are younger than 40 but still pursue younger men are called “Pumas”. This feels like the OSX naming convention all over again. For those too young to know (aka, perfect age for Cougars) Apple used to name their operating systems after big cats. Eventually they ran out of cats and had to switch it up. They never did use the name Cougar though. I guess they were worried they’d be accused of false advertising.