Custom Work: I QUIT.
Added 2018-07-28 12:21:18 +0000 UTCCan I tell you a story?
Last week, I was fitting the glass into some cabinet doors. I got the glass mostly secured in a door and then realized I had only stained one side of the trim. I thought "Hmm, maybe you can see the unstained wood from the front. Better check." So I lifted up one side of the door to look around the front..and the glass fell right out and shattered on the bench.
In an instant, I lose $30 and 90 minutes replacing glass on a piece that I'm already not making much money on.
Here's another story: yesterday, I finished a big, bird-shaped sign for a local coffee chain. I've worked for a week spackling and priming the piece so I could spray the color and get a smooth finish. I dreamed up a fancy mounting system with magnets. I was ready to install and get the payment that I really need for things like food and the mortgage.
The client is just down the street, so I walked down to check out the install site. The wall where the sign is going looks good. There's just the old sign that needs to come down:

No problem, right? Well, I went to take it down and I find out the sign is glued to the damn wall. Deep breath.
I pull out my knife and pry up one corner and a HUGE bubble of paint comes with it. If I take this sign down, I'm going to take half the paint with it. My new sign will not cover the damage. The owner will need to have a painter pry off the old sign, skim the wall to fix any damage and have the whole wall repainted BEFORE I can install my sign. Before I can finally get paid.
How long will this take? Who knows.
I've been making my living with custom work for over two years and it's a real grind. Things always take longer than I expect. Clients can be picky. Deadlines are stressful. But I love the work. I love making things with my hands. And I'll be honest: I don't mind the long hours; I don't mind hard physical work; I don't even mind the stress.
What I mind is putting up with all of that and barely making a living.
I mind getting to the end of the month and not having money for supplies.
I mind not knowing if I'm going to be able to pay for summer camp for my daughter.
So you know what? I quit.
If I'm not making enough money at my current business model, then it's my job to pivot to something better. The good news is that I already have something better: I make content.
YouTube has been a money-maker for me for the last 6 months. I started just for fun, but the money I get from adsense and my patrons has kept me afloat many months. This month, YouTube and Patreon are going to be about a third of my income.
I'm not giving content anywhere close to my full attention. Lots of the videos I make are just by-products of custom work. I rarely make the videos I want to make; I make the videos that I can squeeze in around my client work. This would be fine if my client work was a real living, but it's not.
So now, I'm bailing out on the commission work and giving content my full focus. Here's what it's going to look like:
More, better videos. Starting in August, I'm going to do at least one video a week and my videos are going to be about the things that interest you and me: tools, techniques, creative fabrication. No more videos about stain-matching. No one watches them anyway.
More teaching. Last month, I taught my first class in spoon carving and it was a blast. The students were great, the projects looked great. Oh, and I made decent money.
More media. Have I mentioned I'm writing a book? I am. It's called One Week to Wood Turning: A seven-day guide to setting up a turning studio on a budget. And when I say I'm writing it, I don't mean some hazy plan that might not materialize. The manuscript is done. It's written. It needs pictures, copy-editing and a cover. Then I'm releasing it as an ebook through Amazon. Should be ready by the end of the summer.
More for Patrons. For a long time now, I haven't been happy with the way I'm connecting with my Patrons. You guys make a lot of stuff possible and I want you do get more from me. So, what do you want? More blog posts and book reviews? Exclusive vlog-style videos? Or, would you like live updates via the Patreon app? I can do any of these, but I want to hear your thoughts.
So there it is. I love being a craftsman and I don't think I could quit that even if i wanted to. But I'm also a businessman, and my business isn't working. I believe in my content, largely because all of you believe in me enough to give me money every month. You all make me feel like I can do this for a living.
So I'm going to.
Big changes are coming.
Comments
Awesome! I try to put some humor in my videos, but I am also trying to be honest and human in my approach. I'm really glad it comes across.
Rex Krueger
2018-09-05 10:33:15 +0000 UTCI know "earnest" is a word people don't use any more, at least as a compliment, but that's the draw for me of your videos. You have something to say and you want to say it clearly. That feels right to me.
John Laudun
2018-09-05 01:22:18 +0000 UTCThanks so much! I do envision some changes and expanding into new materials, but I'll never lose my core focus on making art and craftsmanship cheap and accessible. That's just what I do.
Rex Krueger
2018-08-02 18:34:53 +0000 UTCNo, not a waste at all!
Rex Krueger
2018-08-02 18:33:47 +0000 UTCSo far you didn't disappoint, so I am not seeing any problems.
LiraNuna
2018-08-02 15:56:10 +0000 UTCThat's a real shame. Damn the fickle masses! If it helps, it was that one and the shattered plywood bowl that made me decide to join your patreon, so it wasn't a complete waste
Matthew Leigh
2018-08-02 15:00:39 +0000 UTCI enjoy the cheap tools advice. Tool basics are nice, too. I enjoy your style of video. It feels like you are are talking to your buddy, but it's a lot more polished than if you really were just talking to your buddy. I guess I'm saying, I'll stick around no matter what you are presenting as long as it is at least tangentially related to making/DIY/turning/tech. Congrats on the career change!
Jason Bailey
2018-08-02 14:53:35 +0000 UTCWell, there's going to be more content for sure. Will it by "quality"? You'll have to tell me.
Rex Krueger
2018-08-02 10:22:05 +0000 UTCYou know, I liked that one a lot, too. I thought it might do well, but it tanked and it kinda took a long time to make. I don't know. I don't just want to do flashy videos, but it's hard to put in all that effort just to see them die.
Rex Krueger
2018-08-02 10:20:33 +0000 UTCI really liked the stain matching video... maybe that sort of thing would be good for short "in-between" videos to fill the gaps between major projects?
Matthew Leigh
2018-08-02 09:26:51 +0000 UTCHi Rex! I pretty much watched all your videos and really enjoyed them! So I finally made the leap to become your patron. I'm glad I did because this post makes me realize I made the right choice. Looking forward to more quality content, Liran Nuna
LiraNuna
2018-08-02 07:19:37 +0000 UTCYeah, I think vlog content would be a good fit since I do a lot of different stuff each day. I'll try to do it!
Rex Krueger
2018-08-01 22:59:57 +0000 UTCTally ho! I really enjoyed your last book review and some vlogging would be a nice addition.
Alex Larson
2018-08-01 21:18:25 +0000 UTCYou know, I never heard that before. But it makes sense. Here it is, 6:15 AM and here I am, already working. I'm actually a bit late this morning.
Rex Krueger
2018-08-01 10:15:48 +0000 UTCThe rule for very small businesses is that you have to spend 60% of your time in your business and 40% ON your business. That's hard.
James Boatright
2018-07-31 22:42:24 +0000 UTCGregory: Man , you are SO right. I totally see how merchandise is an income stream that I've really neglected. I could do the easy stuff like t-shirts and stickers, but I also have an idea for a compact awl that a craftsman could keep in a pocket. Good things to consider!
Rex Krueger
2018-07-31 16:19:59 +0000 UTCGood luck bud! Remember, YouTube serves as a strong advertising platform for personal brands. Look at Jimmy Diresta as an example, lots of makers buy his icepicks - both as a useful item to own, and to support his channel. Or at Essential Craftsman selling his specialty propane burners, and shop-made blacksmithing hammers. These are great products, from REAL craftsman, that get the occasional plug on their channels (which isn't overburdening) that likely helps pay the bills. Continuing to produce content, as well as items that can be subtly marketed and sold, is a great way to win two battles at once. Good luck Rex, keep producing valuable content - the money will follow.
Sussex
2018-07-31 13:44:36 +0000 UTCOkay! I'm on it. Fro sketchup, I highly recommend Mattias Wandell and Jay Bates. They both have great, multi-part tutorials. If I tried to do sketchup videos, I'd just be reinventing the wheel. Please do post more specific questions/topics on tool use, setup, and restoration. I'm always looking for new ideas for those. As for cheap tools, I have some GREAT ones in the works.
Rex Krueger
2018-07-30 21:18:40 +0000 UTCHey Rex: I just became a patron! I was looking at some old planes (planes and I have a complicated relationship) and after watching your plane video, i saved quite a bit of dough, so I figure id pay some of it back to you. Sketchup use for beginners. Tool restoration, proper use, plane setup, and of course, reviews of cheap tools.
Martlette
2018-07-30 20:18:57 +0000 UTCPaul: that's a good idea. I may be able to do that. Now...need to find screen casting software.
Rex Krueger
2018-07-30 10:20:20 +0000 UTCDude, I am TOTALLY with you on the plans thing. Merchandise in general is something I really need to get stated on. I haven't done plans yet, because I'm always too busy with client work. Now, I'll have more time for that kind of thing.
Rex Krueger
2018-07-30 10:19:44 +0000 UTCLooking forward to more videos and hope your classes take off. A number of other woodworkers on YouTube sell detailed plans for the projects in their videos. Some people who might not be comfortable with a monthly payment might drop a little money for plans to help support the channel. If you start doing more project videos it might be something to think about.
Chris Evans
2018-07-30 00:12:02 +0000 UTCYou know, I think 75% percent of why I'm in this business is the story. The personal story and the story of each project. Materials, techniques, weird clients, late hours, rushing to meet deadlines; these things all make great stories. And a love to teach, so maybe I should just focus on the stories and the teaching. Also, thanks so much for upping your support. I appreciate it a ton.
Rex Krueger
2018-07-29 11:24:56 +0000 UTCI'm sure you totally understand. 35 years! Whoa. I'm sure you understand clients, too. Many of mine are great. Others...less so. And yeah, I've been in a rut. Chase the job, get the job, do the work, get paid. Repeat. Time for something new!
Rex Krueger
2018-07-29 11:20:32 +0000 UTCI understand the problem. Over the course of 35 years as a developer I've had good months and bad, good customers and bad. It happens. The trick, as you already know is to pivot when you need to and not stick in a rut because its familiar. Good luck
James Boatright
2018-07-29 06:10:14 +0000 UTCWell said, I wish you the best. While I love to spend time in the workshop, for me it is a cathartic hobby. My deskjob allows me the ability to solely fund my family. Braving the off-beaten path of working for yourself and and doing custom work would be a good story. Honestly, I spend more time in a week consuming content than in the shop. I love a good story, teaching a new concept, and demonstrating pragmatism.
Eric Kvamme
2018-07-29 05:03:04 +0000 UTCThose are all fascinating ideas. Thanks! For the dowel, you might be able to make one on a drill-press. There's also a simple tool called a "dowel maker" it's just a steel plate with holes in it. You rip a piece of wood close to the size you want and just pound it through the appropriate hole. Check out the Youtube channel Pask Makes for a good video tutorial. Also, thanks so much for upping your support!
Rex Krueger
2018-07-28 13:56:37 +0000 UTCAll those things! For example, a few months ago, I was trying to avoid going to the hardware store for a dowel, and since I don't have a lathe, I had to figure something out. I looked through my tools and equipment...and ended up going to the hardware store to buy a dowel. Perhaps furniture most of all, though: tables, free-standing cabinets and chests, with or without drawers, to fit into unusual places, or to hold nonstandard or unwieldy items. Thanks for the quick response!
Dennis Lundblad
2018-07-28 13:17:32 +0000 UTCDennis, thanks for your feedback. Specific suggestions like that are exactly what i need to serve my patrons better. When you say "designing pieces to fill particular purposes" do you mean tools, shop stuff, or furniture?
Rex Krueger
2018-07-28 13:10:45 +0000 UTCHi, Rex! I’d love to see you produce more content, and I’m certainly willing to increase my Patreonage® a bit to help with that. I'll watch 'em. You're a good teacher. I have enjoyed the tool-making videos, and the tool-evaluating videos. I especially enjoyed the videos about specific projects: the monster display case, the shattered plywood river bowl (although that and the root bowl were only of academic interest, since I have no lathe) and the monster display case. What I like the most are videos about making a specific project, teaching the skills needed for that project. I'd also like to see more on designing pieces to fill particular purposes or to solve particular problems. I hope your new plan is a great success for you!
Dennis Lundblad
2018-07-28 13:05:39 +0000 UTC